Print Advertising In The World Of Digital Marketing

With digital advertising coming off as a more affordable, yet highly efficient alternative, what room is there left for offline marketing efforts? Unbeknownst to most people, printed adverts actually work better than their digital counterparts for the primary reason of recall.

On the Internet, consumers are bombarded with tons of information that they rapidly scroll through. Its quite easy to ignore digital ads. So out of a hundred exposures for example, its quite possible for an ad to be seen once, or sometimes even not at all.

Print ads on the other hand come in singles; consumers also take a few more seconds to browse through them, enabling effective recall.

Full Post

What Are The Offline Marketing Techniques?

Direct mail campaigns are highly measurable, according to the US national post office.

Its cost-effective. You can print by bulk, or in small quantities, depending on the purpose. If the goal is to test the effectiveness of a direct-mail advertisement, mail out brochures or letters in small quantities first.

Building Visibility

You cant make people know you or your products if they cant be seen. Make your employees help out, but you as the owner of the business must be visible yourself.

Attend business events.

Prepare content that you can use when speaking at business gatherings. This will help you create the impression that youre an authority in your niche.

Full Post

Types Of Offline Marketing

There are three main types of offline marketing. The direct mail marketing, or snail mail, is commonly used once you know your demographic or your loyal customers. This is an offshoot of direct marketing, which not only allows you to send mail to clients, but to also contact them on the telephone.

You can send brochures, postcards, sales letters, catalogs, and newsletters through direct mail. In fact, most big companies believe that direct mail is profitable and effective. The good thing about direct mail is that it allows you to communicate with your market one-on-one.

You can control who receives the materials, when youre going to send them, what bonus materials you add, and how many people will receive them.

Full Post