With digital advertising coming off as a more affordable, yet highly efficient alternative, what room is there left for offline marketing efforts? Unbeknownst to most people, printed adverts actually work better than their digital counterparts for the primary reason of recall.
On the Internet, consumers are bombarded with tons of information that they rapidly scroll through. Its quite easy to ignore digital ads. So out of a hundred exposures for example, its quite possible for an ad to be seen once, or sometimes even not at all.
Print ads on the other hand come in singles; consumers also take a few more seconds to browse through them, enabling effective recall.